DIVE INTO
THE BLUE

A NEW BLUE WORLD

HUGO BLUE

Ready? HUGO is about to give you a whole new perspective. In Summer 2024, a new blue world is making its debut, with denim and streetwear for changemakers and trailblazers.

Denim is at the heart of the collection, showcased in different ways – think jeans and skirts, jackets, trench coats, shorts, and more. Slouchy, printed jersey staples and bold logo details amplify the effortless vibe of HUGO's new side.

Welcome to a new universe with more fashion, more attitude, and more denim. However you wear it, wherever you wear it, HUGO Your Way.
 

SUMMER 24 DROP

GET THE LOOK

Hugo Blue Collection for Men by HUGO Hugo Blue Collection for Men by HUGO
Hugo Blue Collection for Women by HUGO Hugo Blue Collection for Women by HUGO
Hugo Blue Collection for Men by HUGO Hugo Blue Collection for Men by HUGO
Hugo Blue Collection for Women by HUGO Hugo Blue Collection for Women by HUGO

A BERLIN TAKEOVER

We brought the style and spirit of HUGO BLUE to Berlin with a memorable launch event, filled with creativity and excitement. The collection was first unveiled during our “Get ready with HUGO BLUE” shopping show, before our guests experienced the debut drop through immersive multiverses of style, entertainment, and gaming.

BEHIND THE SCENES in berlin

Hugo Blue Collection for Men and Women by HUGO Hugo Blue Collection for Men and Women by HUGO
Hugo Blue Collection for Men and Women by HUGO Hugo Blue Collection for Men and Women by HUGO
Hugo Blue Collection for Men and Women by HUGO Hugo Blue Collection for Men and Women by HUGO
Hugo Blue Collection for Men and Women by HUGO Hugo Blue Collection for Men and Women by HUGO

THE IT PIECE

THE denim jacket

For those who dare to do denim differently, the it-jacket from the new collection is a modern take on the classic style staple.

Whether dressing up for a night out or keeping it low-key for a day in town, its authentic shades of blue and logo tape hem delivers a dash of attitude to any look. 

HUGO x roblox

Hugo Blue Collection for Men and Women by HUGO Hugo Blue Collection for Men and Women by HUGO

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ENTIRE COLLECTION