Red means stop. Red means wait your turn. Red means someone else's rules. Not for us. For us, Red Means GO. This season, follow our cast of creators as they defy expectations. Wearing HUGO as an expression of who they are — and their mindset to move things forward.

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MAKE YOUR MOVE

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AARON ALTARAS

A Berlin-based award-winning actor, writer, and director working across film and television. 

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CATO

A London-based artist and musician whose work is an exploration of Black culture, art history, and belonging.

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NICK CHEO

A bedroom DJ from Ohio whose star is on the rise with millions of views online, known for playful, genre-blending mashups.  

Ambition in motion