What if you could train an algorithm to design clothes? Or create and fit samples without the use of fabric? In 2020, you can. Just as the physical has become virtual in our modern world, the virtual now becomes physical with this new online exclusive jacket that has been entirely developed digitally.
At BOSS, innovation is part of our DNA. To create this AI jacket, we trained an algorithm to create a unique pattern. This style was created using 3D software without using any physical samples - a more sustainable and faster approach to fashion. In true BOSS style, superior quality, design expertise and innovation come together to create forward-looking fashion for the new decade. Digitization is now.
A versatile jacket by BOSS Menswear, designed in lustrous outer fabric. Filled with lightweight wadding for insulation, this contemporary jacket is fully reversible with an algorithm-generated pattern at the inner. This distinctive piece is only available online as part of an exclusively developed capsule. Product exclusively available on online platforms directly operated by HUGO BOSS.