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BOSS ALIVE

Introducing the joyful new BOSS fragrance, ALIVE, created by women, for women


Life in the moment

Created by renowned perfumer Annick Ménardo, ALIVE captures the joy of being immersed in the present moment, and of embracing life with positivity and poise. Celebrating an empowered femininity, this captivating Eau de Parfum brings together contrasting fruity and floral facets with a rich woody base.

The geometric lines of the elegant glass bottle are encased with a jewellery-inspired golden band, while the nude pink juice within captures the light, reflecting the uplifting nature of the fragrance. 

Alive fragrance for women by BOSS Alive fragrance for women by BOSS
ALIVE: the campaign film

Watch the ALIVE film, directed by Rebecca Zlotowski, and starring Emma Roberts, Bruna Marquezine, Laura Harrier and Chloe Bennet

Meet the ALIVE women

Emma - Alive fragrance for women by BOSS Emma - Alive fragrance for women by BOSS
EMMA

“I think the boldest thing a young woman can do in her career is to learn when to say yes and learn when to say no, which is something I’m still learning. And, I think that when you can do that at the right time, I think that is the boldest thing.” 

Meet the women - Alive for women by BOSS Meet the women - Alive for women by BOSS
CHLOE

“Being on set makes me feel most alive, as does being creative, falling in love and just genuinely having a great conversation. The ALIVE woman isn’t afraid to go with her gut, even if everything is chaotic, she has a clear vision of what she wants. That’s who wears ALIVE.”

Laura - Alive for women by BOSS Laura - Alive for women by BOSS
LAURA

“I feel most alive when I am doing something new or when I'm in a place I’ve never been. It’s great to be a part of something being run by women. Women directed, photographed and also planned the creative of this campaign, as well as creating the bottle and the scent itself. I love that all these people came together to create something new.”

Laura - Alive for women by BOSS Laura - Alive for women by BOSS
BRUNA

“What makes me feel alive today is art or being in love with someone or something, or travelling. To live life to the fullest, I always try to be truthful and authentic. I think that the best way to live is being truthful to oneself, the things in which you believe and the way you are. That is the best way to make the most of our lives."

"When I look at a bottle, I see much more than that. For me, it’s a piece of jewelry, a masterpiece. It’s like a precious stone, something very valuable.”

Amélie Riech

Bottle designer

Alive fragrance for women by BOSS Alive fragrance for women by BOSS

What makes you feel ALIVE?