The iconic fragrance

A fresh burst of confidence

HUGO Man is a fragrance for those who dare to live their dreams. Its signature ingredient – crisp green apple – is mixed with vibrant herbal aromas and smoky forest scents to deliver a boost of confidence with every spray.

The original HUGO fragrance

HUGO Man represents the drive to pursue every aspiration. The fragrance is captured in a signature flask-shaped bottle, a minimalist design that has become an icon over the past 20 years.

The HUGO fragrance collection