Introducing season three

HUGO x Liam Payne

Shop men's
Shop women's
Liam Payne wearing white t-shirt and beige pants by HUGO Liam Payne wearing white t-shirt and beige pants by HUGO
Presenting a new and exclusive HUGO x Liam Payne capsule, designed in support of Cotton made in Africa. This season, we introduce a new forest-inspired chevron motif.
Liam Payne and Marina Testino wearing HUGO collection Liam Payne and Marina Testino wearing HUGO collection
Liam Payne wearing beige hoodie and trousers by HUGO Liam Payne wearing beige hoodie and trousers by HUGO
Fashion for all: explore unisex pieces, designed to be worn across genders
Marin Marin
Liam Payne wearing pink t-shirt with logo by HUGO Liam Payne wearing pink t-shirt with logo by HUGO
Liam Payne and Marina Testino wearing the 3rd capsule by HUGO x Liam Payne Liam Payne and Marina Testino wearing the 3rd capsule by HUGO x Liam Payne
Liam Payne wearing beige polo and khaki trousers by HUGO Liam Payne wearing beige polo and khaki trousers by HUGO
Liam Payne wearing black t-shirt and beige trousers by HUGO Liam Payne wearing black t-shirt and beige trousers by HUGO
Marina Testino wearing white t-shirt and beige trousers by HUGO Marina Testino wearing white t-shirt and beige trousers by HUGO
If responsible fashion is your thing, you’ve come to the right place. Shop the latest HUGO x Liam Payne capsule collection, and help support the work of Cotton made in Africa.
Marina Testino wearing white sweatshirt and navy shorts by HUGO Marina Testino wearing white sweatshirt and navy shorts by HUGO
Liam Payne wearing white sweatshirt with logo by HUGO Liam Payne wearing white sweatshirt with logo by HUGO

HUGO & Cotton made in Africa HUGO & Cotton made in Africa
HUGO Clean Up Your Act

Explore HUGO Clean Up Your Act, our new initiative for those who are mindful of their environmental impact. Discover more about Cotton made in Africa and shop styles crafted from recycled, organic and sustainably sourced materials.
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