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Step Up Your Style
Having gone all retro last season, this summer’s logo styles take on a futuristic feel. Explore a collection of sports-inspired styles crafted from technical fabrics and featuring a minimal new red stripe logo.
Our HUGO essentials get a makeover for summer. This season, we’re embracing a musical vibe once more with styles featuring knitted logos inspired by the keys on a piano.
Girls can get in on the action too. This summer, the logo is reworked as a handwritten signature for casual appeal.
This season, the phrase “control the future” is incorporated across T-shirts, sweatshirts and more, inspiring a new generation to go their own way.
Get suited and booted for summer. Find a suit for every style and occasion with the new collection from HUGO Menswear.
Modelled by Liam Payne and Stella Maxwell, we present our new eyewear collection that celebrates Berlin’s signature street style.