Spring/Summer 2019

HUGO Logo Collection

Discover the collection

Major logo moment

Abstract new-season styles

The latest pared-back logo styles have arrived. Add a pop of color to your off-duty wardrobe with bold T-shirts, tracksuits and accessories from our iconic collection.

His

Logoed-up

HUGO presents the latest menswear logo styles, which combine maximalism and minimalism with ease. Transition into summer with these bold, versatile designs - fair game to wear with just about anything.

Male model wearing yellow T-Shirt with HUGO logo and black trousers by HUGOMale model wearing yellow T-Shirt with HUGO logo and black trousers by HUGO
Male model wearing black knitwear with HUGO logo and black trunks by HUGOMale model wearing black knitwear with HUGO logo and black trunks by HUGO
Eye-catching accessories

This season is all about celebrating the logo, and accessories follow suit. Complete your casual look with statement backpacks, belt bags, sneakers and more – all stamped with the same four-letter word.

Male and female models wearing outfits from the HUGO Logo collectionMale and female models wearing outfits from the HUGO Logo collection

Hers

Logo power

Back and bolder than ever, warped HUGO logos feature on everything from women’s T-shirts to scarves this season. Choose from an array of standout basics designed to work seamlessly with the rest of your wardrobe.

Female model wearing a light pink T-Shirt with HUGO logo, red trunks and light pink hat by HUGOFemale model wearing a light pink T-Shirt with HUGO logo, red trunks and light pink hat by HUGO
Female model wearing a grey sweater with HUGO logo and white trunks by HUGOFemale model wearing a grey sweater with HUGO logo and white trunks by HUGO
Personalize it

Now it’s your turn. Presenting HUGO, your way – basics that you can customise in iconic HUGO reversed style.