Wear it your way

Logo Up

HUGO Active capsule for men by HUGO HUGO Active capsule for men by HUGO
HUGO Active

Free your mind, body and soul. This is your calling to live life your way, every day. Whether you're at work, working out, or chasing dreams until dawn, our HUGO Active styles ensure nothing holds you back.

Double up on denim

It's time to re-think what your denim can do. From oversized fits with scribble-print logos to classic cuts in new-season washes, take your look up a notch this Fall/Winter season.

Find your perfect fit

HUGO clean up your act for men by HUGO HUGO clean up your act for men by HUGO
Clean Up Your Act

Making our wardrobes more responsible is so important for our planet. Explore our new, more sustainable initiatives for Fall/Winter 2021.