Wear the logo your way

Bolder than ever

HUGO Active

Free your mind, body and soul. This is your calling to live life your way, every day. Whether you're at work, working out, or chasing dreams until dawn, our HUGO Active styles ensure nothing holds you back. 

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Clean Up Your Act

We're introducing new, more sustainable initiatives this season – from upcycled and repurposed styles comprised of leftover fabrics to breathable organic cotton basics