Don't miss our next sale


The shopping event will be back

Make sure you don't miss our Black Friday Event 2020. We will be back with exclusive offers to celebrate the day. In the meantime, shop our latest arrivals from our menswear and womenswear collections.

New Arrivals

The Black Friday Event

All about the shopping event

What is Black Friday?

Originating in the US, Black Friday is a shopping event where retailers cut prices on their goods. The discounts are often the best of the year and have gained huge popularity. But why is it called Black Friday? There are two popular theories surrounding the origin of the term. One theory is that “Black Friday” described the problems caused by the large influx of people coming to city centres, looking for Thanksgiving offers in stores. The other theory, with a more positive spin, lies in its popularity among consumers. Thanks to shoppers flocking to spend in stores on the Friday, retailers’ accounts were brought from the red back into the black.

When is Black Friday?

Black Friday takes place the day after the US holiday Thanksgiving, which happens every year on the last Thursday of November. Black Friday 2020 falls on 27 November, so mark the event in your calendar now.

What is Cyber Monday?

Cyber Monday is a sale day, extending from the Black Friday deals the previous week. Cyber Monday originated with savvy shoppers looking for the top deals online after the Thanksgiving holiday weekend in the U.S. As customers got back to their normal routines, they turned to online shopping as getting to physical stores was no longer possible. Because of the online sales spanning this whole period from Friday to Monday, the term Cyber Weekend was also coined for the shopping event, which is now a weekend-long affair.

When is Cyber Monday?

Cyber Monday takes place after the Thanksgiving weekend. Cyber Monday 2020 falls on 30 November, so make sure to come back to our website on this day to shop special offers on our collections.

What can I expect from the Black Friday Event at HUGO BOSS?

For the next Black Friday Event at HUGO BOSS, we will have exclusive offers on a range of our products across our men’s and women’s clothing collections. As part of the shopping event, there will be a selection of our iconic suits to choose from. To finish your tailored look, items from our accessories range, including shoes and bags, will be on offer, as well as important winter layers like knitwear and coats. To take care of the more casual side of your wardrobe, there will be polo shirts, jeans and sneakers for you to make yours.