New and exclusive

HUGO x Liam Payne

Black polo with red line and bum bag for men by HUGO Black polo with red line and bum bag for men by HUGO
Black and red look for men by HUGO Black and red look for men by HUGO
What’s new
The logo shop

Your new logo favourites are here. This summer, explore a selection of sporty pieces and signature styles featuring minimal red stripes, block lettering and handwritten logos.

The men's occasion edit

Take an inventive approach to occasion dressing. Explore our selection of event-ready suits, together with advice on what to wear them for.