H is for…

Female model wearing a black t-shirt with personalisation Female model wearing a black t-shirt with personalisation
Male model wearing a white sweater with personalisation Male model wearing a white sweater with personalisation
HUGO, as you like it

HUGO creates clothes that encourage people to be their true selves. And now, we’ve gone one step further. Introducing HUGO, your way – a sweatshirt and T-shirt that you can personalise in iconic HUGO reversed style.

Say it in HUGO

It's as simple as A, B, C. Choose your silhouette and start customising. Just add your initials, name or any word you choose.

Couple is wearing a white t-shirt with personalisation Couple is wearing a white t-shirt with personalisation
Female model is wearing a black sweater with personalisation Female model is wearing a black sweater with personalisation
Dare to be you

We’ve said it before and we’ll say it again - HUGO is for everyone. So this season, our unisex basics come with a personal twist. Whoever you are, there’s a style for you.

Choose your colour

Let your ideas do the talking. Designed to match seamlessly with the rest of your wardrobe, your unique design can be printed in either black or white.

Female model is wearing a black and a white sweater with personalisation Female model is wearing a black and a white sweater with personalisation
Male model wearing a black t-shirt with personalisation Male model wearing a black t-shirt with personalisation