The new collection
HUGO shakes it up this season with unconventional, boundary-pushing watches for him and her. Each watch face features a unique dial display, and combines watchmaking principles with signature HUGO design.
From exclusive collaborations to this season's key trends - discover more from the unconventional world of HUGO
Logo up this spring with standout essentials you'll want to wear with everything from denim to tailoring
Eyewear that steals the show. Presenting the latest lightweight frames from HUGO, as worn by Liam Payne and Stella Maxwell.
Get suited and booted for spring. Find a suit for every style and occasion with the new collection from HUGO Menswear.
Bohemia is back. The new womenswear collection features pop colours and pinstripes, trench coats with unique details and denim styles with vintage flair.
Seize the day. Liam Payne stars in the campaign for new HUGO NOW, the latest addition to the HUGO fragrance family.