Taking the logo to a whole new level. This summer, our
iconic motif is reworked as a handwritten signature on styles with casual
Explore our occasion edit full of unique styles, designed to make you stand out from the crowd
Wear an icon. Exclusive to us, introducing the latest season of HUGO x Liam Payne.
Tapping into Berlin’s signature street style, we present our latest eyewear collection, modelled by Liam Payne and Stella Maxwell