Be rewarded like never before: join HUGO BOSS XP
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Members unlock exclusive access to the best experiences. Not a member? Here’s what members enjoyed last year...
Member Days add a whole new level to your experience of BOSS and HUGO. From the chance to attend the BOSS Open or visit BOSS House Bali, to our exclusive Milan runway shows and in-store events. Signing up means unlocking more – join us now to get on the list.
What is HUGO BOSS XP?
HUGO BOSS XP is our new loyalty programme, designed to provide you with access to special benefits, money-can’t-buy experiences, and exclusive products.
How do Member Days work?
Member Days unlock more. More rewards, more exclusive invites, and more style. For 12 days, step into the inner circle of BOSS and HUGO. From personalised styling tips and innovative tech experiences, to the chance to win a luxe holiday in the sun: join now and reap the rewards.
Why become a member?
By joining the HUGO BOSS loyalty programme, you can access a range of exclusive benefits, such as Member Days, early access to sales, member discounts, and complimentary alterations. Shop and engage with BOSS and HUGO to ascend the program's levels and unlock even more, and greater, benefits. As you progress, you will get rewards, such as access to member-only products and money-can’t-buy experiences.