Denim Sale

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-39%
Tapered-fit jeans in vintage-washed blue denim
Tapered-fit jeans in vintage-washed blue denim

Available Sizes

  • 29/32
  • 30/32
  • 32/32
  • 32/34
  • 33/34
  • 34/32
  • 36/32

Tapered-fit jeans in vintage-washed blue denim

Designed to couple up with the matching jacket, these HUGO Menswear jeans are crafted in blue vintage washed denim for authenticity. Tapered fit.
£139.00 £85.00
  • Colour Dark Blue
-29%
Chinos in soft-motion cotton-blend denim

Available Sizes

  • 30/32
  • 31/32
  • 32/32
  • 32/34
  • 33/30
  • 33/32
  • 33/34
  • 34/34
  • 35/32
  • 36/32
  • 36/34
  • 38/30

Chinos in soft-motion cotton-blend denim

Refresh your chino collection with this BOSS Menswear pair, crafted in stretch denim rich in soft cotton for everyday comfort. Logo label at rear pocket.
£119.00 £85.00
  • Colour Black
-41%
Maine regular-fit jeans in blue Selvedge denim
Maine regular-fit jeans in blue Selvedge denim

Available Sizes

  • 33/34
  • 36/32

Maine regular-fit jeans in blue Selvedge denim

In a straight fit with a tapered leg, these BOSS Menswear jeans are made in blue Selvedge denim developed on traditional shuttle looms. Vintage wash.
£169.00 £99.00
  • Colour Blue
-31%
BECKHAM x BOSS jacket in black rigid denim
BECKHAM x BOSS jacket in black rigid denim

Available Sizes

BECKHAM x BOSS jacket in black rigid denim

In black rigid denim that'll go with everything, this men's BECKHAM x BOSS jacket is a casual staple. Lightweight wadding and cotton collar. BECKHAM x BOSS brings effortless style with timeless and elevated statement pieces, inspired by David’s wardrobe.
£289.00 £199.00
  • Colour Black
-50%
Cropped ecru-denim jacket with raw hem
Cropped ecru-denim jacket with raw hem

Available Sizes

  • M
  • L
  • XL

Cropped ecru-denim jacket with raw hem

This HUGO Womenswear blouse has a boxy fit with a cropped length. Modern rigid denim with a raw-cut hem and patch pockets. This product’s raw material is derived from regenerative agriculture: an approach focused on preservation and restoration that aims to increase biodiversity, preserve water quality and improve soil health while absorbing CO2. Regenerative agriculture also promotes animal welfare and fair working conditions for farmers.
£119.00 £59.00
  • Colour Natural
-47%
Rigid-denim jacket with printed hearts
Rigid-denim jacket with printed hearts

Available Sizes

  • S
  • M

Rigid-denim jacket with printed hearts

Laser-printed with hearts and a Happy HUGO logo, this HUGO Womenswear jacket is a modern classic. In rigid denim with an authentic blue wash.
£159.00 £85.00
  • Colour Blue
Denim jacket with inside-out styling
Denim jacket with inside-out styling

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Denim jacket with inside-out styling

Get creative with the contrasting 'inside-out' details of this HUGO Menswear denim jacket. 100% cotton. Logo trims and zip closure.
£189.00
  • Colour Light Blue
-50%
Relaxed-fit denim jacket with embroidered motifs
Relaxed-fit denim jacket with embroidered motifs

Available Sizes

  • S
  • M
  • L

Relaxed-fit denim jacket with embroidered motifs

Cut to a cropped, relaxed shape with embroidered motifs, this HUGO Womenswear jacket updates a classic. Rigid cotton denim with an authentic blue wash.
£169.00 £85.00
  • Colour Blue
-50%
Loose-fit jacket in blue stonewashed denim
Loose-fit jacket in blue stonewashed denim

Available Sizes

  • S
  • M
  • L
  • XL

Loose-fit jacket in blue stonewashed denim

In authentic blue stonewashed denim with distressed effects, this loose fit HUGO Menswear jacket will go with all your casual ensembles. Blue logo label.
£159.00 £79.00
  • Colour Blue
-42%
Denim jacket in melange cotton
Denim jacket in melange cotton

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Denim jacket in melange cotton

Offering casual style, this BOSS Menswear jacket is crafted in melange denim made from 100% cotton for a premium look. Zip closure. Logo trims.
£289.00 £169.00
  • Colour Brown
-44%
Relaxed-fit jacket in dark-blue Japanese denim
Relaxed-fit jacket in dark-blue Japanese denim

Available Sizes

  • M
  • XL
  • XXL

Relaxed-fit jacket in dark-blue Japanese denim

With its laid-back fit in weighty Japanese denim, this HUGO Menswear jacket is an ideal trans-seasonal layer. Pair with the matching trousers.
£229.00 £129.00
  • Colour Dark Blue
Contrast-collar jacket in indigo denim
Contrast-collar jacket in indigo denim

Available Sizes

  • M
  • L
  • XL
  • XXL

Contrast-collar jacket in indigo denim

Crafted in indigo denim made with pure cotton, this BOSS Menswear jacket is inspired by workwear styles. Contrast collar. Patch pockets. Double B monogram.
£289.00
  • Colour Dark Blue
-46%
Denim bomber jacket with hooded jersey panel
Denim bomber jacket with hooded jersey panel

Available Sizes

  • M

Denim bomber jacket with hooded jersey panel

This contemporary HUGO Menswear bomber jacket mixes up authentic denim with soft cotton jersey for a layered look. Laid back fit.
£239.00 £129.00
  • Colour Blue
-41%
Rigid-denim jacket with monogram laser print
Rigid-denim jacket with monogram laser print

Available Sizes

  • S
  • M

Rigid-denim jacket with monogram laser print

Cut in rigid denim, this regular fit HUGO Womenswear jacket features a creative monogram laser print all over. Complete the look with the matching jeans.
£169.00 £99.00
  • Colour Dark Blue
-30%
Peplum-hem jacket in blue rigid denim with belt
Peplum-hem jacket in blue rigid denim with belt

Available Sizes

  • S
  • M
  • XL

Peplum-hem jacket in blue rigid denim with belt

Create a statement silhouette with the peplum hem and waist-cinching belt of this BOSS Womenswear jacket. Blue rigid denim with contrasting panels. Adaptable collar.
£269.00 £189.00
  • Colour Light Blue
-31%
HUGO x RB black-denim jacket with lasered pattern
HUGO x RB black-denim jacket with lasered pattern

Available Sizes

  • S
  • M
  • L

HUGO x RB black-denim jacket with lasered pattern

With a lasered pattern adding dynamic energy, this HUGO x RB men's jacket is cut in vintage-effect black denim. Zip front. Special logo patch. Celebrate the thrill of motorsports with this unique product from the high-octane collaboration between HUGO and the Visa Cash App Racing Bulls Formula One™ Team.
£229.00 £159.00
  • Colour Black
Regular-fit jacket in washed denim
Regular-fit jacket in washed denim

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Regular-fit jacket in washed denim

Reboot your casual collection with the trucker styling of this HUGO Menswear jacket. Crafted in weighty washed denim with matching jeans available.
£189.00
  • Colour Brown
Bomber jacket in blue stretch denim
Bomber jacket in blue stretch denim

Available Sizes

  • XS
  • S
  • M
  • L
  • XL

Bomber jacket in blue stretch denim

Zip closure. Layered placket. Add modern edge to casual looks with the blue stretch denim of this HUGO Womenswear bomber jacket. Elasticated hem and cuffs.
£189.00
  • Colour Blue
Zip-up jacket in blue denim with chest pocket
Zip-up jacket in blue denim with chest pocket

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Zip-up jacket in blue denim with chest pocket

With matching jeans available, this regular-fit HUGO Menswear jacket makes a cutting-edge casual option. Authentic blue denim with triple stitching. Branded label.
£199.00
  • Colour Dark Blue
-40%
Regular-fit jacket in mid-blue denim
Regular-fit jacket in mid-blue denim

Available Sizes

  • M
  • L
  • XL
  • XXL

Regular-fit jacket in mid-blue denim

Great with the matching jeans, this HUGO Menswear jacket is cut in distressed denim with a blue stonewashed finish. Easy regular fit.
£199.00 £119.00
  • Colour Blue
-30%
Black-denim jacket with teddy collar
Black-denim jacket with teddy collar

Available Sizes

  • S
  • M
  • L
  • XL

Black-denim jacket with teddy collar

In vintage-effect stonewashed denim, this black HUGO Menswear jacket is a casual must-have. Cosy teddy collar and lining. Blue logo label. Regular fit.
£199.00 £139.00
  • Colour Dark Grey
-32%
BECKHAM x BOSS shirt in blue denim
BECKHAM x BOSS shirt in blue denim

Available Sizes

  • XL
  • XXL

BECKHAM x BOSS shirt in blue denim

This BECKHAM x BOSS shirt is an essential part of any man's wardrobe. Crafted in cotton denim with an authentic blue tone. BECKHAM x BOSS brings effortless style with timeless and elevated statement pieces, inspired by David’s wardrobe.
£189.00 £129.00
  • Colour Dark Blue
-39%
Barrel-leg jeans in blue rigid denim
Barrel-leg jeans in blue rigid denim

Available Sizes

  • 28
  • 30

Barrel-leg jeans in blue rigid denim

With their soft-touch denim and modern profile, these BOSS Womenswear jeans are a great way to freshen up your casual looks. Authentic indigo wash. This product’s raw material is derived from regenerative agriculture: an approach focused on preservation and restoration that aims to increase biodiversity, preserve water quality and improve soil health while absorbing CO2. Regenerative agriculture also promotes animal welfare and fair working conditions for farmers.
£229.00 £139.00
  • Colour Light Blue
HUGO x Jujutsu Kaisen denim skirt with Nobara print
HUGO x Jujutsu Kaisen denim skirt with Nobara print

Available Sizes

  • XS
  • S
  • M
  • L
  • XL

HUGO x Jujutsu Kaisen denim skirt with Nobara print

Printed with a statement Nobara Kugisaki graphic, this women's HUGO x Jujutsu Kaisen mini skirt is crafted in blue rigid denim. Frayed asymmetric hemline.
£119.00
  • Colour Blue
-51%
Ecru denim shorts with raw hem
Ecru denim shorts with raw hem

Available Sizes

  • 27

Ecru denim shorts with raw hem

An ideal base for summer, these HUGO Womenswear shorts are made in ecru denim for a natural look. Casual raw-cut hem. This product’s raw material is derived from regenerative agriculture: an approach focused on preservation and restoration that aims to increase biodiversity, preserve water quality and improve soil health while absorbing CO2. Regenerative agriculture also promotes animal welfare and fair working conditions for farmers.
£79.00 £39.00
  • Colour White
-32%
Cropped regular-fit blouse in crystal-embellished denim
Cropped regular-fit blouse in crystal-embellished denim

Available Sizes

  • XS
  • S
  • M
  • L
  • XL

Cropped regular-fit blouse in crystal-embellished denim

With a lasered texture and firework crystals, this BOSS Womenswear blouse is a fresh take on a casual essential. Rigid black denim. Cropped length.
£189.00 £129.00
  • Colour Black
Oversized-fit blouse in smoky-blue rigid denim
Oversized-fit blouse in smoky-blue rigid denim

Available Sizes

  • XS
  • S
  • M
  • L

Oversized-fit blouse in smoky-blue rigid denim

Create effortless casual looks with the fresh blue and soft rigid denim of this BOSS Womenswear overshirt. High cuffs and rear cross pleat.
£189.00
  • Colour Blue
Regular-fit shirt in indigo stretch denim
Regular-fit shirt in indigo stretch denim

Available Sizes

  • M
  • L
  • XL
  • XXL

Regular-fit shirt in indigo stretch denim

Create timeless casual looks with this regular-fit BOSS Menswear shirt, crafted in stretch denim made with Egyptian cotton. Rich indigo shade. Branded press studs.
£179.00
  • Colour Dark Blue
-29%
Chinos in soft-motion cotton-blend denim
Chinos in soft-motion cotton-blend denim

Available Sizes

  • 31/32
  • 32/32

Chinos in soft-motion cotton-blend denim

Refresh your chino collection with this BOSS Menswear pair, crafted in stretch denim rich in soft cotton for everyday comfort. Logo label at rear pocket.
£119.00 £85.00
  • Colour Dark Blue
-50%
Oversized-fit jacket in white rigid denim
Oversized-fit jacket in white rigid denim

Available Sizes

  • S
  • M
  • L
  • XL

Oversized-fit jacket in white rigid denim

In white rigid denim offset by black trims, this HUGO Womenswear jacket has contemporary front pleats. Roomy fit for layering. This product’s raw material is derived from regenerative agriculture: an approach focused on preservation and restoration that aims to increase biodiversity, preserve water quality and improve soil health while absorbing CO2. Regenerative agriculture also promotes animal welfare and fair working conditions for farmers.
£199.00 £99.00
  • Colour White
Cropped jacket in Japanese selvedge denim
Cropped jacket in Japanese selvedge denim

Available Sizes

  • S
  • M
  • L
  • XL

Cropped jacket in Japanese selvedge denim

Upgrade your casual collection with the refined Japanese selvedge denim of this HUGO Womenswear jacket. Elegant fabric belt. Cropped profile.
£229.00
  • Colour Dark Blue
-40%
Oversized-fit jeans in blue denim with jersey waistband
Oversized-fit jeans in blue denim with jersey waistband

Available Sizes

  • S
  • M
  • L

Oversized-fit jeans in blue denim with jersey waistband

In an oversized fit, these creative HUGO Menswear jeans feature elasticated jersey at the drawcord waistband. Cut in blue rigid denim with a wide leg.
£159.00 £95.00
  • Colour Blue
-30%
Denim skirt with logo pinstripe pattern and front slit
Denim skirt with logo pinstripe pattern and front slit

Available Sizes

  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31

Denim skirt with logo pinstripe pattern and front slit

In rigid denim lasered with a logo pinstripe pattern, this BOSS Womenswear skirt is a contemporary casual essential. Long front slit.
£199.00 £139.00
  • Colour Blue
-31%
Relaxed-fit padded jacket in black denim with logos
Relaxed-fit padded jacket in black denim with logos

Available Sizes

  • S
  • L

Relaxed-fit padded jacket in black denim with logos

In black denim with a vintage wash, this HUGO Menswear jacket has statement logo detailing and padding for a cosy feel. Contrast hood. Relaxed fit.
£289.00 £199.00
  • Colour Black
-40%
Oversized-fit shirt in cotton denim
Oversized-fit shirt in cotton denim

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Oversized-fit shirt in cotton denim

In soft cotton denim with topstitched details, this HUGO Menswear shirt is ideal for layering. Cut to a modern oversized fit.
£159.00 £95.00
  • Colour Dark Grey
Regular-fit trucker jacket in rinse-washed denim
Regular-fit trucker jacket in rinse-washed denim

Available Sizes

  • XS
  • S
  • M
  • L
  • XL

Regular-fit trucker jacket in rinse-washed denim

Refresh your casuals with the clean rinse wash and cropped, straight fit of this BOSS Womenswear jacket. Cotton-blend rigid denim. Contrast stitching.
£169.00
  • Colour Dark Blue
-44%
Tapered-fit jeans in black Japanese denim
Tapered-fit jeans in black Japanese denim

Available Sizes

  • 30/32
  • 31/32
  • 32/32
  • 33/32
  • 34/32
  • 36/32

Tapered-fit jeans in black Japanese denim

With a modern tapered fit, these HUGO Menswear jeans are crafted in black Japanese denim. Special characters embroidered on the back pocket.
£169.00 £95.00
  • Colour Black
-39%
Relaxed-fit jeans in black waxed denim
Relaxed-fit jeans in black waxed denim

Available Sizes

  • 29/32
  • 30/32
  • 31/32
  • 32/32
  • 34/32
  • 36/32

Relaxed-fit jeans in black waxed denim

In weighty denim with a waxed finish, these high-waisted HUGO Menswear jeans have a cutting-edge silhouette. Baggy fit with front pleats.
£179.00 £109.00
  • Colour Black
-40%
Oversized-fit shirt in blue denim with contrast stitching
Oversized-fit shirt in blue denim with contrast stitching

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Oversized-fit shirt in blue denim with contrast stitching

Cut to a roomy fit, this HUGO Menswear shirt has a laid-back attitude. Crafted in blue denim with authentic buttons, pockets and stitching details.
£99.00 £59.00
  • Colour Dark Blue
-30%
Oversized-fit shirt in blue denim
Oversized-fit shirt in blue denim

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Oversized-fit shirt in blue denim

Create effortless casual looks with the loose fit and blue denim of this HUGO Menswear shirt. Trimmed with a subtle logo label.
£99.00 £69.00
  • Colour Blue

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