HugoBoss

Master the Art of Double Denim

Double denim is no longer a question of if, but how—it's about mastering the balance between cohesion and contrast, between structure and ease.

This iconic styling approach has evolved from workwear staple to a confident expression of modern sophistication. When executed with intention, double denim outfits create a cohesive silhouette that commands attention whilst maintaining effortless versatility.

This iconic styling approach has evolved from workwear staple to a confident expression of modern sophistication. When executed with intention, double denim outfits create a cohesive silhouette that commands attention whilst maintaining effortless versatility. The key lies in understanding proportion, wash, and the subtle interplay between structure and ease.

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Double denim seamlessly bridges the gap between casual confidence and polished style. From boardroom to weekend, this versatile approach adapts to your lifestyle, offering endless combinations that work as hard as you do.

Latest Collection

Contrast-collar jacket in indigo denim

Contrast-collar jacket in indigo denim

Colour
Crafted in indigo denim made with pure cotton, this BOSS Menswear jacket is inspired by workwear styles. Contrast collar. Patch pockets. Double B monogram.
£289.00
Denim bomber jacket with hooded jersey panel

Denim bomber jacket with hooded jersey panel

Colour
This contemporary HUGO Menswear bomber jacket mixes up authentic denim with soft cotton jersey for a layered look. Laid back fit.
£239.00 £129.00
Relaxed-fit jacket in dark-blue Japanese denim

Relaxed-fit jacket in dark-blue Japanese denim

Colour
With its laid-back fit in weighty Japanese denim, this HUGO Menswear jacket is an ideal trans-seasonal layer. Pair with the matching trousers.
£229.00 £129.00
Oversized-fit jacket in white rigid denim

Oversized-fit jacket in white rigid denim

Colour
In white rigid denim offset by black trims, this HUGO Womenswear jacket has contemporary front pleats. Roomy fit for layering. This product’s raw material is derived from regenerative agriculture: an approach focused on preservation and restoration that aims to increase biodiversity, preserve water quality and improve soil health while absorbing CO2. Regenerative agriculture also promotes animal welfare and fair working conditions for farmers.
£199.00 £99.00
Denim jacket with inside-out styling

Denim jacket with inside-out styling

Colour
Get creative with the contrasting 'inside-out' details of this HUGO Menswear denim jacket. 100% cotton. Logo trims and zip closure.
£189.00
Peplum-hem jacket in blue rigid denim with belt

Peplum-hem jacket in blue rigid denim with belt

Colour
Create a statement silhouette with the peplum hem and waist-cinching belt of this BOSS Womenswear jacket. Blue rigid denim with contrasting panels. Adaptable collar.
£269.00 £189.00

Where Comfort Meets Contemporary Design

Innovation in denim construction delivers superior comfort without compromising on style. Modern cuts and premium fabrics ensure your look stays sharp all day.

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Today's double denim fashion thrives on precision tailoring and advanced fabric technologies. From selvedge construction to sophisticated wash treatments, every detail contributes to a refined, contemporary aesthetic.

The double denim trend has undergone a remarkable transformation, shedding its casual-only reputation to become a sophisticated styling choice for the discerning wardrobe. What was once considered a fashion risk is now a statement of confidence—a deliberate choice that speaks to an understanding of proportion, texture, and personal style.

The foundation of successful denim-on-denim styling lies in the art of contrast and cohesion. Men's double denim works exceptionally well when playing with different weights and washes. Consider pairing a structured denim jacket in a darker indigo with lighter-wash straight-leg jeans, creating visual interest whilst maintaining a unified aesthetic. Alternatively, a tonal approach—matching similar shades from top to bottom—delivers a streamlined silhouette that exudes contemporary polish.

For women's double denim, the possibilities expand exponentially. A crisp denim shirt tucked into high-waisted jeans creates a classic foundation that can be dressed up with tailored blazers or kept relaxed with oversized outerwear. Denim skirts paired with chambray blouses offer a softer interpretation, whilst denim-on-denim suiting brings an unexpected edge to professional settings.

Material innovation has elevated double denim for men and women alike. Modern denim incorporates stretch fibres that move with you, ensuring comfort throughout the day without sacrificing structure. Advanced washing techniques create depth and character in the fabric, from subtle fading that suggests lived-in authenticity to crisp, dark rinses that feel decidedly refined. Premium cotton blends offer breathability, whilst innovative finishing processes enhance both durability and aesthetic appeal.

Styling the double denim look requires a considered approach to accessories. Leather goods—whether a structured belt, quality boots, or a refined bag—add textural contrast that prevents the outfit from feeling one-dimensional. Footwear choices can dramatically shift the mood: sleek trainers keep things contemporary and relaxed, whilst leather boots or loafers elevate the ensemble for more formal contexts.

The beauty of double denim fashion lies in its democratic nature. It works across seasons, occasions, and personal styles. Whether you prefer the precision of perfectly matched tones or the character of contrasting washes, the key is wearing it with conviction. This is fashion that rewards confidence and celebrates quality.

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