HUGO Blue Collection

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Mom jeans in medium-blue stretch denim
Mom jeans in medium-blue stretch denim

Available Sizes

  • 25/32
  • 25/34
  • 26/32
  • 26/34
  • 27/32
  • 27/34
  • 28/32
  • 28/34
  • 29/32
  • 29/34
  • 30/32
  • 30/34
  • 31/32
  • 31/34
  • 32/34

Mom jeans in medium-blue stretch denim

High-waisted mom jeans by HUGO Womenswear. Designed in stretch denim with an authentic medium-blue wash, these jeans feature a tapered leg and signature trims.
£99.00
  • Colour Blue
Skinny-fit jeans in stonewashed blue stretch denim
Skinny-fit jeans in stonewashed blue stretch denim

Available Sizes

  • 29/32
  • 30/32
  • 31/32
  • 32/32
  • 32/34
  • 33/32
  • 33/34
  • 34/32
  • 34/34
  • 36/32
  • 36/34

Skinny-fit jeans in stonewashed blue stretch denim

Skinny-fit jeans by HUGO Menswear, designed for a sleek silhouette. Stretch denim in dark blue with fading, whiskering and stonewashing for authentic character.
£99.00
  • Colour Dark Blue
High-waisted mini skirt in blue denim
High-waisted mini skirt in blue denim

Available Sizes

  • XS

High-waisted mini skirt in blue denim

A high-waisted HUGO Womenswear mini skirt in soft, weighty denim. The voluminous design and authentic mid-blue wash give this piece a contemporary edge.
£89.00
  • Colour Blue
Cotton-towelling T-shirt with Happy HUGO
Cotton-towelling T-shirt with Happy HUGO

Available Sizes

  • XS
  • S
  • M
  • L
  • XL
  • XXL

Cotton-towelling T-shirt with Happy HUGO

Featuring a leopard jacquard, this HUGO Menswear T-shirt is crafted in soft cotton towelling. Regular fit. Embroidered with a Happy HUGO.
£79.00
  • Colour Light Blue
Slim-fit jeans in mid-blue stretch denim
Slim-fit jeans in mid-blue stretch denim

Available Sizes

  • 29/32
  • 30/32
  • 30/34
  • 31/32
  • 31/34
  • 32/32
  • 32/34
  • 33/30
  • 33/32
  • 33/34
  • 33/36
  • 34/32
  • 34/34
  • 34/36
  • 35/32
  • 35/34
  • 36/32
  • 36/34
  • 38/32
  • 38/34

Slim-fit jeans in mid-blue stretch denim

With stretch for comfort, these slim-fit jeans from HUGO Menswear will go with everything. Authentic stonewashed blue denim with whiskered effects.
£99.00
  • Colour Blue
Regular-fit jeans in mid-blue stonewashed cotton denim
Regular-fit jeans in mid-blue stonewashed cotton denim

Available Sizes

  • 29/32
  • 30/30
  • 30/32
  • 30/34
  • 31/32
  • 31/34
  • 32/32
  • 32/34
  • 33/30
  • 33/32
  • 33/34
  • 34/30
  • 34/32
  • 34/34
  • 35/30
  • 35/32
  • 35/34
  • 36/30
  • 36/32
  • 36/34
  • 38/32
  • 38/34

Regular-fit jeans in mid-blue stonewashed cotton denim

Adaptable jeans by HUGO Menswear. Delivered in a mid-blue stonewashed shade, this straight-fit pair is crafted in cotton denim with branded trims.
£99.00
  • Colour Blue
Relaxed-fit jacket in mid-blue crosshatch denim
Relaxed-fit jacket in mid-blue crosshatch denim

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Relaxed-fit jacket in mid-blue crosshatch denim

Crafted in stonewashed crosshatch denim for a lived-in look, this modern jacket by HUGO Menswear has a relaxed fit. Hidden seam pockets.
£159.00
  • Colour Blue
Cotton-jersey T-shirt with blue logo print
Cotton-jersey T-shirt with blue logo print

Available Sizes

  • XS
  • S
  • M
  • L
  • XL
  • XXL

Cotton-jersey T-shirt with blue logo print

Crafted in soft cotton jersey, this HUGO T-shirt features a statement blue logo print. Cut to a casual regular fit.
£39.00
  • Colour Blue
Skinny-fit jeans in medium-blue stretch denim
Skinny-fit jeans in medium-blue stretch denim

Available Sizes

  • 25/32
  • 25/34
  • 26/32
  • 26/34
  • 27/32
  • 28/32
  • 28/34
  • 29/32
  • 29/34
  • 30/32
  • 30/34
  • 31/32
  • 31/34
  • 32/34

Skinny-fit jeans in medium-blue stretch denim

Skinny-fit jeans by HUGO Womenswear. Designed in medium-blue stretch denim, this pair is detailed with signature trims including logo embroidery.
£99.00
  • Colour Blue
Tapered-fit jeans in bright-blue stretch denim
Tapered-fit jeans in bright-blue stretch denim

Available Sizes

  • 29/32
  • 30/32
  • 31/32
  • 32/32
  • 32/34
  • 33/32
  • 33/34
  • 34/32
  • 34/34
  • 36/32
  • 36/34

Tapered-fit jeans in bright-blue stretch denim

Cut to a tapered fit, these HUGO Menswear jeans create a modern foundation. Crafted in stretch denim for comfort with a bright blue, stonewashed tone.
£99.00
  • Colour Blue
Regular-fit jeans in mid-blue crosshatch denim
Regular-fit jeans in mid-blue crosshatch denim

Available Sizes

  • 30/32
  • 31/32
  • 32/32
  • 32/34
  • 33/32
  • 33/34
  • 34/32
  • 34/34
  • 35/32
  • 35/34
  • 36/32
  • 36/34
  • 38/32
  • 38/34

Regular-fit jeans in mid-blue crosshatch denim

These regular-fit HUGO Menswear jeans are crafted in soft crosshatch denim. Distressed details give this pair a lived-in look for laid-back appeal.
£119.00
  • Colour Blue
Tapered-fit jeans in mid-blue stretch denim
Tapered-fit jeans in mid-blue stretch denim

Available Sizes

  • 29/32
  • 30/32
  • 30/34
  • 31/32
  • 31/34
  • 32/30
  • 32/32
  • 32/34
  • 33/30
  • 33/32
  • 33/34
  • 34/30
  • 34/32
  • 34/34
  • 35/30
  • 35/32
  • 35/34
  • 36/32
  • 36/34
  • 38/32
  • 38/34

Tapered-fit jeans in mid-blue stretch denim

Tapered-fit jeans by HUGO Menswear. This mid-blue pair, with a regular rise waist, is designed in weighty stretch denim with a stonewashed finish.
£99.00
  • Colour Blue
Cotton tracksuit set with blue logo patch
Cotton tracksuit set with blue logo patch

Available Sizes

  • XS
  • S
  • M
  • L
  • XL
  • XXL

Cotton tracksuit set with blue logo patch

A versatile tracksuit set by HUGO Menswear. Made from soft cotton. A blue logo patch provides a bold accent.
£199.00
  • Colour Dark Blue
Loose-fit jeans in blue rigid denim
Loose-fit jeans in blue rigid denim

Available Sizes

  • 26/32
  • 28/32
  • 29/32

Loose-fit jeans in blue rigid denim

This product is partly made with organic cotton. Our organic standards do not allow the use of synthetic fertiliser, pesticides or genetically modified seeds.
£99.00
  • Colour Light Blue
Baggy-fit jeans in light-blue denim
Baggy-fit jeans in light-blue denim

Available Sizes

  • 25/32
  • 26/32
  • 27/32
  • 28/32
  • 29/32
  • 30/32

Baggy-fit jeans in light-blue denim

Contemporary HUGO Womenswear jeans with a baggy fit. Crafted in rigid cotton denim with an authentic light-blue wash. Logo patch at mid-rise waist.
£119.00
  • Colour Light Blue
Tapered-fit jeans in light-blue distressed denim
Tapered-fit jeans in light-blue distressed denim

Available Sizes

  • 30/32
  • 31/32
  • 33/32
  • 34/32
  • 36/32

Tapered-fit jeans in light-blue distressed denim

Regenerative agriculture prioritises the preservation and restoration of natural environments, aiming to enhancebiodiversity, maintain water quality, and improve soil health.
£129.00
  • Colour Light Blue
Regular-fit jeans in light-blue denim
Regular-fit jeans in light-blue denim

Available Sizes

  • 30/32
  • 31/32
  • 32/32
  • 33/32
  • 34/32
  • 36/32

Regular-fit jeans in light-blue denim

Cut to a regular fit in slub-effect denim, these HUGO Menswear jeans have a washed-out light-blue tone. Rivets and logo trims.
£129.00
  • Colour Light Blue
Regular-fit jeans in dark-blue denim
Regular-fit jeans in dark-blue denim

Available Sizes

  • 29/32
  • 30/30
  • 30/32
  • 31/32
  • 31/34
  • 32/32
  • 32/34
  • 33/32
  • 33/34
  • 34/30
  • 34/32
  • 34/34
  • 35/32
  • 35/34
  • 36/32
  • 36/34
  • 38/34

Regular-fit jeans in dark-blue denim

With an authentic dark-blue hue in weighty denim, these HUGO Menswear jeans are a versatile foundation. Timeless straight leg with a regular rise.
£99.00
  • Colour Dark Blue
Regular-fit jeans in bright-blue broken-twill fabric
Regular-fit jeans in bright-blue broken-twill fabric

Available Sizes

  • 30/32
  • 31/32
  • 32/32
  • 32/34
  • 33/32
  • 33/34
  • 34/32
  • 34/34
  • 35/32
  • 36/32
  • 36/34
  • 38/32

Regular-fit jeans in bright-blue broken-twill fabric

HUGO Menswear jeans crafted from soft broken-twill fabric. Washed for unique highs and lows. Features classic 5-pocket styling and a suede badge.
£119.00
  • Colour Light Blue
Baggy-fit jeans in dark-blue rinse-washed denim
Baggy-fit jeans in dark-blue rinse-washed denim

Available Sizes

  • 29/32
  • 30/32
  • 31/32
  • 32/32
  • 32/34
  • 33/32
  • 33/34
  • 34/32
  • 34/34
  • 35/32
  • 36/32
  • 36/34
  • 38/32
  • 38/34

Baggy-fit jeans in dark-blue rinse-washed denim

A pair of baggy-fit jeans by HUGO Menswear, cut with a contemporary wide leg for a relaxed silhouette. Clean, rinse-washed finish. Logo patch.
£99.00
  • Colour Dark Blue
Tapered-fit jeans in dark-blue stretch denim
Tapered-fit jeans in dark-blue stretch denim

Available Sizes

  • 29/32
  • 30/32
  • 30/34
  • 31/32
  • 31/34
  • 32/32
  • 32/34
  • 33/32
  • 33/34
  • 34/32
  • 34/34
  • 35/32
  • 35/34
  • 36/32
  • 36/34
  • 38/32
  • 38/34

Tapered-fit jeans in dark-blue stretch denim

Signature-trim jeans cut to a tapered fit with a regular rise by HUGO. This pair has an authentic dark-blue tone. This product’s raw material is derived from regenerative agriculture: an approach focused on preservation and restoration that aims to increase biodiversity, preserve water quality and improve soil health while absorbing CO2. Regenerative agriculture also promotes animal welfare and fair working conditions for farmers.
£99.00
  • Colour Dark Blue
Five-pocket mini skirt in blue denim
Five-pocket mini skirt in blue denim

Available Sizes

  • XS
  • S
  • M
  • L

Five-pocket mini skirt in blue denim

A casual mini skirt from HUGO Womenswear, made from weighty denim with a mid-rise waist. An authentic blue wash gives it a laid-back look.
£79.00
  • Colour Light Blue
Cotton tracksuit set with blue logo patch
Cotton tracksuit set with blue logo patch

Available Sizes

  • XS
  • S
  • M
  • L
  • XL
  • XXL

Cotton tracksuit set with blue logo patch

A versatile tracksuit set by HUGO Menswear. Made from soft cotton. A blue logo patch provides a bold accent.
£199.00
  • Colour Dark Blue
Skinny-fit jeans in dark-blue stretch denim
Skinny-fit jeans in dark-blue stretch denim

Available Sizes

  • 26/32
  • 27/32
  • 28/32
  • 28/34

Skinny-fit jeans in dark-blue stretch denim

High-waisted jeans with an authentic dark-blue rinse by HUGO. This pair is cut to a skinny fit in stretch denim for shape recovery.
£99.00
  • Colour Dark Blue
Blue salt-and-pepper jeans in comfort-stretch denim
Blue salt-and-pepper jeans in comfort-stretch denim

Available Sizes

  • 25/32
  • 26/32
  • 28/32
  • 29/32
  • 30/32

Blue salt-and-pepper jeans in comfort-stretch denim

Laid-back 70s-inspired jeans crafted in blue comfort-stretch denim with a salt-and-pepper effect by HUGO Womenswear.
£99.00
  • Colour Dark Blue
Relaxed-fit jeans in rinse-washed blue denim

Available Sizes

  • 25/32
  • 26/32
  • 27/32
  • 27/34
  • 28/32
  • 28/34
  • 29/32
  • 29/34
  • 30/32
  • 30/34

Relaxed-fit jeans in rinse-washed blue denim

Regenerative agriculture prioritizes the preservation and restoration of natural environments, aiming to enhance biodiversity, maintain water quality, and improve soil health.
£99.00
  • Colour Dark Blue
Regular-fit jeans in blue indigo cotton
Regular-fit jeans in blue indigo cotton

Available Sizes

  • 30/32
  • 31/32
  • 32/32
  • 33/32
  • 34/32
  • 35/32
  • 36/32
  • 38/32

Regular-fit jeans in blue indigo cotton

Classic HUGO Menswear jeans crafted from soft cotton denim. Stone-washed for a vintage look. Versatile five-pocket design for everyday wear.
£89.00
  • Colour Dark Blue
Slim-fit jeans in dark-blue stretch denim
Slim-fit jeans in dark-blue stretch denim

Available Sizes

  • 29/32
  • 30/32
  • 31/30
  • 31/32
  • 32/30
  • 32/32
  • 32/34
  • 33/32
  • 33/34
  • 34/30
  • 34/32
  • 34/34
  • 35/34
  • 36/32
  • 36/34
  • 38/32
  • 38/34

Slim-fit jeans in dark-blue stretch denim

In a rinse-washed dark-blue shade, these versatile HUGO Menswear jeans are cut to a slim fit. Stretch-cotton denim for easy movement.
£89.00
  • Colour Dark Blue
Knitted-cotton sweater with dip-dye effect
Knitted-cotton sweater with dip-dye effect

Available Sizes

  • S
  • M
  • L
  • XL

Knitted-cotton sweater with dip-dye effect

With its ribbed Johnny collar and dip-dye effect, this open-knit HUGO Menswear sweater is a modern layer. Relaxed fit. Knitted in 100% cotton.
£129.00
  • Colour Blue
Ribbed-neck cotton T-shirt with logo badge
Ribbed-neck cotton T-shirt with logo badge

Available Sizes

  • XS
  • S
  • M
  • L
  • XL
  • XXL

Ribbed-neck cotton T-shirt with logo badge

An essential T-shirt by HUGO Menswear, designed in mid-weight cotton for everyday comfort. Ribbed neckline. Logo badge at centre chest. Regular fit.
£45.00
  • Colour Blue
Loose-fit wide-leg jeans in rigid cotton
Loose-fit wide-leg jeans in rigid cotton

Available Sizes

  • 25/32
  • 26/32
  • 27/32
  • 27/34
  • 28/32
  • 28/34
  • 29/32
  • 29/34
  • 30/32
  • 31/32

Loose-fit wide-leg jeans in rigid cotton

HUGO Womenswear jeans with a laid-back loose fit and wide leg. Crafted from rigid cotton for an authentic look. Perfect for effortless, everyday wear.
£89.00
  • Colour Blue
Graphic-print T-shirt in washed cotton jersey
Graphic-print T-shirt in washed cotton jersey

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Graphic-print T-shirt in washed cotton jersey

Cut to a straight fit, this HUGO Menswear T-shirt features statement graphics printed front and back. Crafted in washed cotton jersey for laid-back style.
£59.00
  • Colour Blue
Straight-fit jeans
Straight-fit jeans

Available Sizes

  • 25/32
  • 26/32
  • 27/32
  • 28/32
  • 29/32
  • 30/32
  • 31/32

Straight-fit jeans

With an extra-long length, these straight-fit HUGO Womenswear jeans make a modern foundation. Crafted in authentic-blue stretch denim. Happy HUGO logo embroidery.
£99.00
  • Colour Blue
Loose-fit jeans in heavyweight cotton denim
Loose-fit jeans in heavyweight cotton denim

Available Sizes

  • 31/32
  • 32/32
  • 33/32
  • 34/32
  • 36/32

Loose-fit jeans in heavyweight cotton denim

HUGO Menswear jeans in a loose fit for laid-back days. Heavyweight denim with recrafted destroys and paint splashes for a unique look.
£159.00
  • Colour Blue
Baggy-fit jeans with worn-in details
Baggy-fit jeans with worn-in details

Available Sizes

  • 29/32
  • 30/32
  • 31/32
  • 32/32
  • 33/32
  • 34/32
  • 36/32

Baggy-fit jeans with worn-in details

HUGO Menswear jeans with a relaxed baggy fit. Stone-washed and bleached for a distinctive look. Perfect for casual wear.
£119.00
  • Colour Blue
Ribbed virgin wool-blend beanie with logo label
Ribbed virgin wool-blend beanie with logo label

Available Sizes

  • pcs.

Ribbed virgin wool-blend beanie with logo label

A versatile beanie by HUGO Menswear. Crafted in a soft virgin wool blend with a ribbed structure. Finished with a distinctive contrast logo label.
£49.00
  • Colour Dark Blue
Relaxed-fit cotton jacket with corduroy collar
Relaxed-fit cotton jacket with corduroy collar

Available Sizes

  • S
  • M
  • L
  • XL
  • XXL

Relaxed-fit cotton jacket with corduroy collar

A HUGO Menswear jacket crafted from cotton. Features a corduroy collar and waist adjusters for a personalised fit. Style with matching shorts.
£159.00
  • Colour Light Blue
Loose-fit wide-leg jeans with charm accents
Loose-fit wide-leg jeans with charm accents

Available Sizes

  • 25/32
  • 26/32
  • 27/32
  • 28/32
  • 29/32
  • 30/32
  • 31/32

Loose-fit wide-leg jeans with charm accents

This piece is made with at least 80% cotton derived from regenerative agriculture. Regenerative agriculture prioritises the preservation and restoration of natural environments, aiming to enhance biodiversity, maintain water quality, and improve soil health.
£109.00
  • Colour Light Blue
Stretch-cotton tank top with blue logo label
Stretch-cotton tank top with blue logo label

Available Sizes

  • XS
  • S
  • M
  • L
  • XL

Stretch-cotton tank top with blue logo label

Create effortless casual looks with the ribbed stretch cotton and slim cut of this HUGO Womenswear tank top. Blue logo label on chest.
£39.00
  • Colour Black
Cotton-towelling shorts with leopard jacquard
Cotton-towelling shorts with leopard jacquard

Available Sizes

  • XS
  • S
  • M
  • L
  • XL
  • XXL

Cotton-towelling shorts with leopard jacquard

In a straight fit, these HUGO Menswear shorts are cut in breathable cotton towelling with a tonal leopard jacquard. Embroidered Happy HUGO detail.
£89.00
  • Colour Light Blue

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