HUGO x RB

Shop the collection

DARE TO DEFY

Step into the bold world of the HUGO x RB, where individuality reigns supreme. The latest capsule from this barrier-breaking collab blends street-ready style with modern performance wear. Worn by two of F1™'s trailblazers, Daniel Ricciardo and Yuki Tsunoda, each piece embodies their raw energy and fearless expression. Unleash your rebel spirit and make statements on and off the track.

MEET THE DRIVERS

HUGO x RB Collection for Men by HUGO HUGO x RB Collection for Men by HUGO

Daniel Ricciardo

Daniel Ricciardo joined the Red Bull Junior Team in 2007 and quickly rose through the ranks, winning the Formula Renault WEC 2.0 in 2008 and British Formula 3 in 2009. He debuted in F1™ with HRT in 2011, later racing for Scuderia Toro Rosso, Red Bull Racing, Renault, and McLaren, before returning as a driver with the Visa Cash App RB F1™ Team.
HUGO x RB Collection for Men by HUGO HUGO x RB Collection for Men by HUGO

Yuki Tsunoda

After winning the Japanese Formula 4 Championship in 2018, Tsunoda joined the Red Bull Junior Team and competed in the FIA Formula 3 and Formula 4 Championship. He ultimately made an impressive F1™ debut in 2021 with Scuderia AlphaTauri, now Visa Cash App RB Formula One™ Team, and has continued to perform at the highest level of motorsport.

Trackside style

SHOP Outerwear

shop trousers

Shop t-shirts

SHOP EYEWEAR

Behind the scenes
with the drivers

HUGO x RB Collection for Men by HUGO HUGO x RB Collection for Men by HUGO
Hugo x Visa Cash APP RB Collection for Men and Women by HUGO Hugo x Visa Cash APP RB Collection for Men and Women by HUGO

Accelerate
your style

SHOP NEW ARRIVALS