ALL DAY.
EVERY WAY.

High-performance wear for all sides of life.
All the style of BOSS. All the comfort of performance wear. Make every day easier with a wardrobe that feels effortless. BOSS Performance keeps up with you 24/7, from Monday-morning rush to weekend escape.
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HUGO BOSS XP

the hugo boss brands

A century ago, HUGO BOSS began in Germany as a small factory and grew into a global fashion icon. Today, it offers two brands: BOSS and HUGO. BOSS is known for tailoring excellence, offering suits, smart casual wear, such as men's jeans and women's blouses, and refined accessories, blending timeless elegance with modern touches.

HUGO, launched in the 1990s, embraces self-expression with fashion-forward pieces, vibrant colors, and innovative cuts, appealing to a trend-conscious audience. Together, BOSS and HUGO balance tradition and innovation, ensuring quality craftsmanship. Discover timeless style and cutting-edge fashion with HUGO and BOSS.