This offer is available from Monday, 8 June 2026, until Sunday, 21 June 2026, in BOSS Stores in Australia, David Jones concession stores, hugoboss.com/au, davidjones.com/brand/boss, theiconic.com.au/boss/, and the HUGO BOSS app. It is not available on previous purchases, gift vouchers, NOS, selected products, new collection or cold weather basics. This offer is not redeemable for cash. Prices are valid while stocks last. Not to be used in conjunction with any other offer. Not all items are available in all locations.
Tailored with intention, crafted with precision. Experience the art of craftsmanship, where time-honoured tailoring techniques meet modern design – from jacquard artistry to refined weaving and knitting.
HUGO is igniting a new era of self-made ambition, based on a new mantra: Red means GO. It's a rallying cry for those who create their own path: the makers, creators, and instigators. Discover the new-season collection of smart tailoring and raw fearless style for those who go their own way.