TUTTO IL GIORNO.
PER OGNI OCCASIONE.

Abbigliamento ad alte prestazioni, pronto a seguirti ovunque.
Tutto lo stile BOSS, unito al comfort dell'abbigliamento ad alte prestazioni. Modelli dal fascino disinvolto per vivere ogni giorno con stile. Dalle corse del lunedì alle gite del weekend, BOSS Performance ti segue ad ogni passo.
Energia ad ogni passo.

LA SNEAKER BOSS-MOTION

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the hugo boss brands

A century ago, HUGO BOSS began in Germany as a small factory and grew into a global fashion icon. Today, it offers two brands: BOSS and HUGO. BOSS is known for tailoring excellence, offering suits, smart casual wear, such as men's jeans and women's blouses, and refined accessories, blending timeless elegance with modern touches.

HUGO, launched in the 1990s, embraces self-expression with fashion-forward pieces, vibrant colors, and innovative cuts, appealing to a trend-conscious audience. Together, BOSS and HUGO balance tradition and innovation, ensuring quality craftsmanship. Discover timeless style and cutting-edge fashion with HUGO and BOSS.