For a limited time only

The Pop-Up Collection

Fresh out of Berlin

Online exclusive

Introducing a new collection, designed exclusively for our pop-up store in Berlin, and until now only available at the space itself. Don’t miss the chance to get your hands on one or more of these ‘90s-inspired designs, all featuring the reversed HUGO logo.

Highlights from the pop-up launch party

HUGO Pop Up collection in BerlinHUGO Pop Up collection in Berlin

The who's who of Berlin stop by the opening party for our pop-up, hosted in collaboration with 032c

Photography by Paul Aidan Perry

Hugo Pop up launch party in BerlinHugo Pop up launch party in Berlin

Scenes from the pop-up launch party, featuring a live performance by Melbeatz

Photography by Paul Aidan Perry