For a limited time only

The Pop-Up Collection

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Fresh out of Berlin

Unisex jeans jacket and white hooded sweatshirt from HUGO pop up collectionUnisex beige oversized jacket from HUGO pop up collection
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Unisex white HUGO logo t-shirt, blue unisex jeans and unisex black bagpack from HUGO pop up collectionUnisex white HUGO logo t-shirt, blue unisex jeans and unisex black bagpack from HUGO pop up collection
Online exclusive

Introducing a new collection, designed exclusively for our pop-up store in Berlin, and until now only available at the space itself. Don’t miss the chance to get your hands on one or more of these ‘90s-inspired designs, all featuring the reversed HUGO logo.
Shop the collection
Male model wearing unisex white Danrad_PU sweater from HUGO pop up collectionMale model wearing unisex white Danrad_PU sweater from HUGO pop up collection
THE WHITE LOGO SWEATSHIRT
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THE JEANS JACKET
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THE WHITE T-SHIRT
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THE BLUE JEANS
Man wearing a unisex red t-shirt from Hugo pop up collectionMan wearing a unisex red t-shirt from Hugo pop up collection
THE RED T-SHIRT
Man and women wearing the unisex white HUGO Curated Space Berlin t-shirt with logo print from Hugo Pop Up collectionMan and women wearing the unisex white HUGO Curated Space Berlin t-shirt with logo print from Hugo Pop Up collection
THE PRINTED T-SHIRT
Red HUGO logo Sandals from HUGO pop up collection Red HUGO logo Sandals from HUGO pop up collection
THE LOGO SANDALS
Woman wearing a Hugo logo hairband, a blue jeans Jacket and a white hoodie from HUGO pop up collectionWoman wearing a Hugo logo hairband, a blue jeans Jacket and a white hoodie from HUGO pop up collection
THE HEADBAND
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THE LOGO SOCKS
Model wearing unisex beige oversized jacket from HUGO Pop Up collectionModel wearing unisex beige oversized jacket from HUGO Pop Up collection
THE OVERSIZED JACKET
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THE LOGO T-SHIRT
Male and female model wearing a black oversized jacket from HUGO Pop Up collectionMale and female model wearing a black oversized jacket from HUGO Pop Up collection
THE BLACK JACKET

Highlights from the pop-up launch party

HUGO Pop Up collection in BerlinHUGO Pop Up collection in Berlin

The who's who of Berlin stop by the opening party for our pop-up, hosted in collaboration with 032c

Photography by Paul Aidan Perry
Hugo Pop up launch party in BerlinHugo Pop up launch party in Berlin

Scenes from the pop-up launch party, featuring a live performance by Melbeatz

Photography by Paul Aidan Perry

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